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Trust Your Talent

Hero Profile™Unlock the potential that already exists

Understand the person behind the performance. Proven in assignments, built to scale.

A method that makes visible how people work and perform at their best, and turns the insights into better decisions about teams, leadership and resource planning.

The value of Hero
1 · What Hero is

Find the strength. Build trust. Put the right person in the right place.

Hero Profile™ brings out what a person is really good at, what drives and drains them, how they communicate and what conditions they need to perform. From the individual it builds on to the team and the organisation. Hero also shows how each person is reached: the same message, different ways to make it land.

IndividualHero Profile™
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TeamHero Team™
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OrganisationHero Organization™
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DataStructured material
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Agentic AIActs on the material
The gap in the market

What the tests do not capture

For many years I have worked with established tests such as CliftonStrengths, DISC, Myers-Briggs and Big Five, and I am certified in a range of personality and competence tests. They give valuable insights. But they are built on fixed statements and scales, and rarely capture what matters day to day: what drives this particular person, how they are reached and how they work with others. That is the gap Hero fills.

Established testsCliftonStrengths, DISC, Myers-Briggs, Big Five
Hero Profile™
Basis
Fixed statements and scales
The person's own words and stories, where each answer leads to a deeper question
Result
A type, a profile or themes from a fixed list
A profile in the person's own language: compass, superpower, drivers and kryptonite
Communication
Rarely concrete about how the person is best reached
A manual for how others reach this particular person
Team
Compares types or themes
Shows coverage, gaps, clashes and complements between real people
Used for
Mainly self-insight and development
Decisions on roles, teams, leadership and resource planning
Or go deeper into:
"No boxes to tick.
Answers you did not know you carried."

It is hard to see yourself from the outside before you have gone in depth. Hero is built on hundreds of coaching conversations and a simple conviction: the answer is there, but rarely on the surface.

2 · The problem

We know what people have done. Not what makes them create value.

Decisions about roles, teams, management teams and change are still made on CVs, job titles, personality tests and gut feeling. We know what people have done, but much less about what makes them perform, what holds them back and what conditions they need. That is why the questions that matter most are hard to answer:

What makes this person perform at their best, and what holds them back?

Why does team A work but not team B?

Do we need to recruit, or do we already have the ability?

Who complements this management team?

Who are we at risk of losing in this change?

How should this person be led to perform at their best?

Hero moves the question from "What have you done?" to "What makes you create value?"

It is not a diversity argument, but an economic one. Untapped capacity is a cost, every day, in every company. Why now: AI is already taking over much of what is on a CV, so people's own strengths and how they work together become what makes the difference. And 3 in 4 small and medium-sized Swedish companies rank developing their existing staff as the most important measure for growth (Swedish Agency for Economic and Regional Growth).

3 · The value

Value for the individual, the company and society

For the individual

Self-trust, a clear direction and the chance to use their strengths every day. A language for what they need to feel well and perform.

For the company

The right person, role and team. Communication that lands. Less friction, fewer unnecessary hires and more of the capacity that already exists.

For society

More people get to contribute based on what they can actually do, not how well they fit a template. Potential that is lost today is put to use.

4 · Completed assignments

From method to completed assignments

Zenseact Crown Law Specsavers HMC Sverige SWESAM Jovi Greenely Vattenfall

Hero has grown out of hundreds of conversations and has been used and developed in completed assignments, both paid and pro bono, in companies of different sizes, phases and industries. The organisations have been different. So have the people. Yet the same basic logic has worked every time: understand the individual, create the right conditions, build stronger collaboration. That is why the model works regardless of company. It starts with the person.

Client cases and results → See a Hero Profile See a team analysis
5 · Where Hero stands today

The method exists. It has been used in assignments. The next step is to make it scalable.

✓ Exists today
  • Hero Profile™ and the methodology, written down and quality-assured
  • The structure of individual, team and organisation
  • Completed assignments, paid and pro bono
  • Workshops, Hero Profiles and team analyses delivered today
  • Structured data from every profile, ready to use straight away
  • A digital prototype of the Hero conversation and an eval engine that measures quality
  • The Trust & Future Readiness™ framework, linked to business KPIs
  • A school version, developed and ready to be piloted

Business model: today a service that clients pay for. Tomorrow licences, subscriptions and an organisation layer with recurring revenue.

6 · Ways forward

What opportunity do you see?

I am looking for partners who bring expertise to productise and digitalise, and access to people, companies and markets. Choose the one closest to you. The roles are not mutually exclusive: a group could, for example, combine internal roll-out, product development and distribution.

Another opportunityStrategic partnership, distribution, research or something we have not thought of yet.Get in touch →

Scope, set-up and terms we discuss in a conversation, tailored to whichever path suits.

7 · Behind Hero

Built on Hero's own principle: complement, do not clone

My name is Caro Hallgren and I have 25 years behind me in leadership roles, from start-ups and scale-ups to large global matrix organisations, in eight industries and with seven years in France and Monaco. I have sat on national and global management teams with full P&L responsibility and led people through growth, change and cultural differences. I am an ICF-certified coach and have coached leaders and specialists, many with different ways of functioning.

Hero is the sum of that experience. I bring the vision, the method and the human side, and the right partner brings what makes Hero scalable.

Ready to make Hero bigger?

Would you like to explore a partnership, run a pilot with your organisation or just hear more? Get in touch and we will have a conversation.

Build trust. Unlock potential. Create real impact.
Let's talk →

Want to read more in detail? The method, Hero Team, the school project and more client cases are on trustyourtalent.se.

How it works

A journey in depth, not a quick test

The analysis is built on the person's own words, not scales or multiple-choice questions. The digging logic always follows the same order, story, explore, pattern, symbol, and works with hypotheses rather than conclusions, until the person recognises themselves in their own words. Several profiles are then set against each other through six lenses: coverage and gaps, the semantic gap, energy patterns, clash and complement, roles and responsibility, and the gap against a recruitment profile.

01
The story opens
The person describes a day when they went to bed truly satisfied and proud. Superpowers, drivers and what gives energy emerge from the story.
02
The compass is set
What they cannot live without to feel well and find their direction. Not the value word, but what it actually gives them.
03
The superpowers emerge
Superpower, kryptonite, honey, Robin, Joker, communication style. Each module builds on the one before.
04
The profile is born
A visual, personal Hero Profile™ and a structured data layer: who you are, how you communicate, who you work best with and your next step.
A new category: Human Potential Intelligence

Hero is not yet another personality test. It is built on the person's own words, experiences and values, and the result is a profile that lasts over time and that the organisation can base decisions on.

How Hero fits together: from the person, via the Hero conversation and codified analysis, to data that drives the team, the organisation and agentic AI.
Read the full method description →
The core idea

See the strength in each person, and reach each person

The greatest untapped resource in most organisations is strengths that are never seen. The point is not to rebuild roles around individuals, but to find what each person is actually best at, put teams together so that strengths complement each other, and plan resources accordingly.

One of the most important conditions is how the message gets through. We talk a lot about adapting the environment, a quiet room, ear defenders, a separate space, but much less about adapting communication. Someone needs to see the whole and understand why, someone wants to know exactly what and in what order, a third needs pictures, a fourth numbers and goals. A leader who communicates the same way with everyone does not get through.

Equality is not everyone getting the same message in the same way, but the message getting a fair chance to land with each person.

It is also a basis before you hire: often you do not need to recruit at all, and when you do, you add what is actually missing.

In recruitment
First make use of the capacity that already exists. Then look for the right drivers for the team's actual gap, not "someone good". Fewer bad hires.
In onboarding
The new person lands where their superpower comes into its own from day one, and the leader knows how they are best reached and led. A shorter start-up period.
The content

The parts of a Hero Profile™

Really four profiles in one: inner compass, superpower, communication profile and leadership profile. A memorable language of its own in eight building blocks:

Compass
What truly guides your decisions, priorities and boundaries.
Superpower
How you work when you are at your very best, and what it leads to for others.
Kryptonite
Your strength out of balance, not a weakness. A need that has not been met.
Honey
The feeling that gives you energy. The activity can change, the feeling cannot.
Robin
The support that sees what you find hard to see yourself, and helps you succeed.
Joker
What takes a disproportionate amount of energy, and reveals your deepest values.
Communication
How you take in information and feedback, and are best reached.
Leadership
How you are best led, and how you lead others.
Five core dimensions, linked to business value
Dimension
What it captures
Business value
Inner compassWHY
Values, meaning and decision logic.
Culture and role fit, less friction.
DriversENERGY
What gives and drains energy, behaviour under pressure.
Sustainable performance, early risk detection.
SuperpowersHOW
Natural strengths and problem-solving style.
Effective team design, faster delivery.
CommunicationINTERACTION
How information and feedback land.
Fewer misunderstandings, stronger leadership.
InteractionWE
Team logic, role preferences, climate needs.
Higher team output, psychological safety.
The solution

Understand the person first, build the conditions afterwards

We often build organisations backwards: roles and structures first, then people are expected to fit in. Hero reverses the order, on three levels. Hero Journey™ connects the levels, and Trust Capital Check measures trust along the way.

Level 1 · Hero Profile™
The individual
What drives, strengthens and drains a person. A profile to lead and collaborate from.
  • Compass and values
  • Superpower and kryptonite
  • Communication style
  • Honey, what gives strength
  • Direction and next step
Level 2 · Hero Team™
Collaboration
Several profiles side by side. Coverage, gaps, clashes and complements become visible.
  • Hero Team Playbook™
  • Team map, what exists and what is missing
  • Putting teams together in the best way
  • Communication and energy patterns
Level 3 · Hero Organization™
The structure
Resource planning against the business goals. The right capacity in the right place, in time.
  • Resource planning against business goals
  • Dashboard for leaders and teachers
  • The right person in the right place
  • Measurable impact over time
Trust is not a value word, it is business power. Self-trust creates ownership, team trust creates momentum, organisational trust creates impact.
For the individual

A language for what you have always carried

Anyone who does a Hero Profile™ gets to see their compass, their superpowers, what gives and drains energy, and how they are best reached and led. It gives self-trust and direction, and material to take into conversations with their manager, the team and their next career step.

Knows what to say yes and no to

Can explain how they best take in information

Sees their strengths even where others have seen problems

Has a concrete next step

See a published Hero Profile →
For society

Potential that is at risk of being lost today

Older people sorted out because of age Women whose skills do not reach management teams and boards Young people outside working life Young graduates who cannot get their first job People born abroad whose skills and expression are not recognised The long-term unemployed People with neurodevelopmental conditions or other disabilities People with low trust, in themselves or in those around them
Hero does not start from which group a person belongs to. It starts with the individual. That is why the same model works regardless of age, background, industry or life situation. Autistic people who see what others miss. People with ADHD who are given room to develop and drive. They are needed.

For the company it means access to skills that others miss, and teams where cultural and cognitive differences become a strength instead of friction. For society it means more people in work and fewer in exclusion, which costs at least half a million kronor per person per year.
Fund and support growth

From proven method to scalable company

Hero is a codified method with paying clients and completed assignments. The next step is to productise, digitalise and go to market, in a new category: Human Potential Intelligence. There are several ways to be part of it:

Venture capital and angelsCapital to build an independent company. Ownership and IP are shaped in the deal, nothing is fixed in advance.
Loans and innovation fundingFor example Almi and Vinnova, to productise and pilot without diluting ownership.
Incubators and hubsBusiness development, networks and access to companies and markets.
The business model
Today · service

Revenue already now

  • Talks, workshops and individual Hero Profiles
  • Hero Journey: from individual to team
  • Hero Performance Partner: ongoing, close to the management team
  • Coaching the coaches: training internal coaches so the method scales internally
Tomorrow · product

Scalable revenue

  • Licence or subscription per user
  • An organisation layer as a subscription
  • Data and recommendations as recurring value
  • A book, course material and coach certification
  • Scalable delivery without me being in every room
Build the technology

The method is the product. The AI model is the engine.

Hero is a codified methodology that turns a general language model into a reliable, repeatable Hero analyst. The model is interchangeable, and quality is measured with our own eval engine against an answer key. The Hero-specific core is built. What remains is mainly standard software around it: backend, accounts, storage, dashboard and API. It is craftsmanship that can be scheduled, not research.

✓ Built
  • Codified method and system prompt with the digging logic
  • Eval engine with an external test harness
  • Narrative profile plus structured data (JSON schema)
  • Digital prototype of the conversation, with data layer and export
  • Consent built in
We build
  • Backend that holds the key
  • A combined, consent-based data layer
  • Digital conversation in production
  • Aggregation through six team lenses
  • Dashboard for leaders and teachers
  • Public API for agentic AI
With a technical partner
  • Production security and operations per organisation
  • Scale, cost control and SLA
  • Go-to-market and commercial scaling
Hero technical architecture: solid lines exist today, dashed lines are the next build.
Solid lines exist today, dashed lines are the next build.
Build order
  1. Backend and demo. The conversation and analysis logic is lifted out of the prototype into a small app that saves profiles against the existing schema.
  2. Accounts and secure storage. Log-in, isolation per person and organisation, consent, GDPR and data processing agreements.
  3. Aggregation and dashboard. Team and organisation view on top of saved data.
  4. API and recommendations. So the data can feed agentic AI and other systems.
Data and integrity
Web-basedNothing to install. Works on computer, tablet and mobile.
GDPRNo personal data is sold or shared. The user owns their content and can have it deleted.
No lock-inOpen formats. Content and results can be exported and moved freely.
Transparent logicThe analysis can be traced back to the person's own words. No ranking.

The form: contribute engineers and product capacity, and feel free to run Hero internally as a development programme for your employees while we build. Ownership and IP are shaped together, for example in a joint product company.
Scale Hero in your organisation

Run Hero on your own teams

Use Hero internally for an agreed period, as a pilot or development programme. You get material for teams, leadership and resource planning, and first access to the product when it is built. Hero gets better from real use in a larger organisation.

What you get

Hero Profiles for the individuals, as web page and PDF

Hero Team maps with coverage, gaps and an action plan

Resource planning against the business goals

Structured data that can be used further

Workshops and training of internal coaches

Ownership and IP: in this particular set-up, the existing methodology and IP remain with Trust Your Talent. Data and any jointly developed technology are governed separately.
Public sector use

The same method, where potential is lost today

Schools, the labour market and inclusion. Non-dilutive funding, pilots and a licence or impact model. The school version is developed and ready to be piloted: strengthening pupils' self-trust and meeting each pupil based on how they best take things in and function, before problems have time to grow. Business is the proof, society the scalable gain.

What a class could look like → The school project
Publishing and education

Taking the method further in three tracks

A handbook for everyone who leads people, a school track with a licence model, and training and certification of Hero coaches. For both business and schools, with a memorable language of its own.

Read more about the book and training →
Behind Hero

Why I built Hero

Behind Hero lie 25 years of leadership and change management in leading roles, from start-ups and scale-ups to large global matrix organisations, in eight industries and with seven years based in France and Monaco. I have sat on national and global management teams with full P&L responsibility, and led people and teams through change and across cultural differences. Time and again I have seen how much the right communication decides.

I am an ICF-certified coach (ACC) and certified in a range of personality and competence tests. But I have also seen where they end, and built Hero to capture what they miss: the core of a person, in their own words.

This is also personal. I was diagnosed with a neurodevelopmental condition at the age of 46 and have a daughter with ADHD. Throughout my working life I have led and coached colleagues and clients with different diagnoses, often at management and specialist level.

An underrated point: neurodiversity is often behind our strengths, the thoroughness, the risk-taking, the visionary thinking, the drive for change or the deep specialist focus. These ways of functioning are also more common, and higher up, than many think. Many entrepreneurs, CEOs and specialists have ADHD, for example. Hero is not about diagnoses, but about making the strengths behind them visible and useful, for everyone.

Hero rests on a simple principle: stop expecting one person to be good at everything, and build instead where strengths complement each other. Hero is built the same way. I bring the vision, the method and the human side, and the right partner brings what makes Hero a scalable product.

 Ways to partner →